Unisys is a global leader in information technology services and consulting, with a rich history spanning nearly 150 years of innovation and reinvention. However, the company's brand had not fully conveyed its aspirations, resulting in a perception as a reliable but unremarkable service provider rather than a forefront innovator in the industry.
In light of the rapidly evolving IT solutions landscape, we were tasked with developing a comprehensive brand strategy and a dynamic visual identity for Unisys. The goal was to differentiate the company in a competitive market, prompting a reevaluation of its position and inspiring confidence among clients and associates alike.
Client: Unisys
Role: Design Director
Agency: Landor
Team: Chema Leon, Alex Coyle, Pepe Cacho, Tendril
