Unisys

Unisys is a multinational information technology services and consulting company. Having spent nearly 150 years reinventing itself and delivering innovation, the brand didn’t reflect their ambition. Instead, they had become known as a a solid workhorse rather than an industry-leading innovation partner.

With the IT solutions industry expanding, L&F was challenged to help give Unisys a competitive edge via a completely reimagined brand strategy and a bold visual identity that would force reconsideration in the market and inspire clients and associates.

Role, Design Director

Agency, Landor&Fitch
Executive Creative Director, Chema Leon
3D and Motion, Tendril
Design Director, Alex Coyle
Designer, Pepe Cacho