SportsCenter

We worked with ESPN to create a campaign for its flagship program, SportsCenter. The goal was to bring the phrase “that’s going to be on SportsCenter” a life of its own, each usage displayed with varying weights and styles mirroring the voices of the fans. Campaign branding includes typography, logo treatment, color palette, photography guidelines, animations and an ice cream truck.

Role, Designer and Ice Cream Truck Maker

Agency, Droga5
Creative Director, Brandon Pierce
Design Director, Mark Yoon
Art Director, David Spradlin
Copywriter, Evan Barkoff