We collaborated with ESPN to develop a campaign for its flagship program, SportsCenter. We introduced the concept "That's Going to be on SportsCenter" which served as a strategic platform as well as a distinct visual identity, utilizing diverse styles to reflect the voices of the fans. The campaign branding encompassed typography, logo design, color palette, photography guidelines, animations, and even an ice cream truck, all contributing to a cohesive and engaging experience.
Client: ESPN
Role: Designer
Agency: Droga5
Team: Brandon Pierce, Mark Yoon, David Spradlin, Evan Barkoff
