CBRE, a Fortune 500 and S&P 500 company based in Dallas, stands as the world’s largest commercial real estate services and investment firm. The company's perspective is both expansive and focused, reflecting its commitment to excellence. We undertook a rebranding initiative to articulate CBRE’s meticulous attention to detail, rich legacy, and extensive expertise.
The central creative concept revolves around CBRE's vast network of diverse professionals, emphasizing dimensionality in insights, backgrounds, skills, ideas, and aspirations. This integration of different perspectives fosters unique potential, ultimately contributing to the development of a connected and thriving community. The theme "We See More" emerged from this strategic vision, highlighting the idea that seeing beyond the surface is integral to our visual branding system.
Client: CBRE
Role: Design Director
Agency: Landor
Team: Jane Boynton, Thijs de Jong, Xander Vinogradov
Photography: Iwan Baan