Dos Equis

Dos Equis believes that keeping folks interested means telling a great, engaging, larger-than-life story. What is interesante? It’s more than just the Spanish word for interesting, and it’s not about lying in a self-serving or self-aggrandizing way. No, it’s all about the playful embellishment that entertains your friends during a night out. Dos Equis wanted to give drinkers permission to embellish their stories to make nights out more entertaining for their friends.

Role, Designer

Agency, Droga5
Executive Creative Director, Scott Bell
Creative Director, Ryan Raab
Art Director, Katie Willis
Copywriter, Ryan Snyder
Junior Art Director, Maria Kouninski
Junior Copywriter, Jennifer Yoon
Design Director, Devin Croda