Dos Equis believes that keeping folks interested means telling a great, engaging, larger-than-life story. What is interesante? It’s more than just the Spanish word for interesting, and it’s not about lying in a self-serving or self-aggrandizing way. No, it’s all about the playful embellishment that entertains your friends during a night out. Dos Equis wanted to give drinkers permission to embellish their stories to make nights out more entertaining for their friends.
Client: Dos Equis
Role: Designer
Agency: Droga5
Team: Scott Bell, Ryan Raab, Katie Willis, Ryan Snyder, Maria Kouninski , Jennifer Yoon, Devin Croda
