Sibos, which stands for the Swift International Banking Operations Seminar, is a prominent annual conference organized, bringing together financial institutions, technology providers, and industry experts. For IBM, Sibos represents a key opportunity to showcase its innovations and solutions within the financial services sector.
IBM leveraged both physical and digital platforms to keep its audience informed about the event and pertinent topics, including security, instant payments, and blockchain. Our campaign culminated in a unique take-home box of cognitive chocolates created by Chef Watson, accompanied by a series of animations that illustrated IBM's principles in banking. Additionally, we established a cohesive real-time social media presence and a fully branded physical environment in Geneva, Switzerland.
Client: IBM
Role: Designer, Art Director
Agency: Ogilvy
Team: Matthew Chapman, Adam Lichtenstein
Illustrator: Karan Singh
