As IBM announced the spin-off of its IT infrastructure business, it characterized Kyndryl as “the biggest startup in the world.” This new entity was poised to become the global category leader, backed by unmatched scale, expertise, technology, and a rich 109-year heritage from IBM.
However, this transition brought significant challenges. A broader question arose: Is this business stagnating? The answer was a resounding no. With its definitive leadership in a competitive landscape often populated by generic brands, Kyndryl is set to stand out. The company aims not only to differentiate itself but also to redefine the infrastructure industry and establish a higher purpose that heralds a new era of innovation and service.
Client: Kyndryl
Role: Design Director
Agency: Landor
Team: Jane Boynton, Joshua Jetson, Curt Rice, Jose Luis Cacho
