As part of the "Life Needs Sports" campaign, ESPN provided fans with the opportunity to break away from their daily routines and enjoy a day at the ballpark during the MLB season. The "Ditch Days" initiative invited fans to share their most creative excuses for taking time off work to attend a game. The campaign featured Ditchy, a baseball-headed corporate worker, who guided participants through this unique experience.
Client: ESPN
Role: Designer / Illustrator
Agency: Droga5
Team: Ben Bliss, Evan Shultz
